Adobe Customer Journey Analytics (CJA)

Explore the benefits of Customer Journey Analytics.

Purpose-built to support a modern, first-party data strategy, Customer Journey Analytics processes billions of data points in milliseconds and unlocks powerful, actionable, customer-level insights to drive better experiences.

• Customer analysis

• Data flexibility

• Data governance

• AI-driven insights

• Full journey view

• Actionable intelligence

Insights into every customer and journey. Customer Journey Analytics connects customer identities and interactions across channels, devices, and time for fast, holistic analyses that deliver accessible and precise customer insights.

The latest innovations for Customer Journey Analytics.

Use AI to unlock more value from your customer data and deliver insights to more organizational roles and use cases. Leverage Adobe AI Assistant to speed up analysis, surface hard-to-find insights, predict behavior with time-series forecasting, and ask questions in natural language. Stitch together complex identity structures to provide new journey visualizations and consistent measurement for marketing and operations teams in Adobe Journey Optimizer.

Questions? We have answers.

• What is a customer journey?

  The customer journey is a path customers take as they interact with your brand — from awareness to engaging with your content to performing a conversion action. Customer journey maps are often used to track customer journeys and can be a very useful reference point for businesses. They provide a visual representation of each stage, from brand discovery, to purchasing, and beyond.

• What are customer journey analytics?

  Customer journey analytics let you track and analyze the interactions customers have with your business throughout each stage of the customer journey. They can help you better understand your customer’s journey, identify their pain points along the way, and provide you with unique insights to help optimize the customer experience.

• What is audience segmentation?

  Audience segmentation is the process of dividing your audience into different groups or segments based on certain shared characteristics. Each group or audience segment can be used to create a more personalized marketing campaign, letting you deliver more tailored messaging that resonates with your target audience.

• Does Adobe Customer Journey Analytics provide omnichannel analysis?

  Yes. Adobe Customer Journey Analytics is an application that lets you rapidly analyze cross-channel interactions using any data available to you in Adobe Experience Platform. It lets organizations empower anyone responsible for the customer experience to visualize the customer journey in full context across all the data channels. It also lets teams discover omnichannel insights in real time by bringing the interactive, self-serve query experience of Analysis Workspace to customer data.

• What is the difference between Adobe Analytics and Customer Journey Analytics?

  Adobe Analytics provides actionable analytics, audience segmentation, and reporting for websites and mobile applications, while Customer Journey Analytics offers an end-to-end visualization of the entire customer journey, not limited to web-based touchpoints.