Adobe Target

Maximize customer conversions with engaging, personalized experiences.

Adobe Target optimizes and personalizes the most essential digital interactions, so you can improve the metrics that matter most — conversions, retention, revenue, and more.

Explore the features and capabilities of Adobe Target.

With customizable AI algorithms and powerful integrations with Adobe Experience Platform, Target optimizes and personalizes the most important digital interactions to deliver greater revenue impact.

Contextual and relevant interactions.

Get a decisioning engine that uses real-time visitor interactions and behaviors to deliver relevant content and offers across channels. Use rule-based criteria to define web or mobile interactions for audience segments.

Deliver same-page and next-page personalization in real time based on customer interactions.

Deliver personalized content — including tailored product selections — and rank the order offers and navigation options that are most likely to convert.

Fine-tuned experiences.

Use manual and AI-powered experimentation and optimization to identify the most relevant and highest-performing content to key audiences and individuals at every touchpoint.

A/B test your entire experience or test multiple elements simultaneously to find the most effective versions.

Allocate traffic to the best-performing digital experience with multi-armed bandit testing.

Improve algorithm performance and optimize AI-powered personalization activities automatically.

AI-powered automation for scale.

The flexible, open architecture of Target lets you quickly scale your personalization and optimization programs from modest to expansive, resulting in faster insights and increased ROI.

Let stakeholders preview, review, and approve journey variations using guided visuals and workflows. Approved journeys can then be instantly activated.

Use device-native browser capabilities to deliver experimentation from within a customer’s device. Alternatively, you can pre-fetch and cache experience variations to increase speed and performance.

Configure permissions to give users role-based access using enterprise governance tools that let you scale confidently.

Deliver personalized activities and programs faster with the reimagined user interface that’s built on a react spectrum framework.

Use AI Assistant - Product Knowledge to answer questions, suggest best practices, and provide use case ideas to maximize and advance personalization.

Leverage AI Assistant - Content Accelerator to get content suggestions for campaign copy and imagery.