Google Analytics

Data collection and processing

Track user interactions across your websites and apps in real time with Google Analytics. Built with a modern event-based data model, GA4 allows for comprehensive, flexible, and future-proof data collection across all digital touchpoints.

Event tracking. Capture detailed behavioral data — from page views and scrolls to video plays and purchases — with automatic and custom events tailored to your business needs.

Cross-platform data streams. Seamlessly integrate web and mobile app data into a unified view, enabling consistent and complete tracking of user journeys across devices.

Digital insights

Explore user behavior and marketing effectiveness using intelligent reports, machine learning insights, and advanced segmentation — all designed to help you make data-driven decisions faster.

Predictive metrics. Leverage AI-powered predictions like purchase probability and churn likelihood to proactively identify high-value audiences.

Funnel analysis. Visualize how users navigate through your key flows and identify drop-off points to improve conversions and reduce friction.

Cohort and segment analysis. Group users based on shared traits or behaviors and analyze trends over time to enhance engagement, retention, and targeting strategies.

Insight delivery

Empower every team with accessible, actionable insights through intuitive dashboards, smart reporting, and seamless integrations with your marketing and business tools.

Custom dashboards. Build and share tailored reports that highlight the KPIs that matter most to your business — from acquisition to lifetime value.

Marketing integrations. Connect with Google Ads, Search Console, and other platforms to align reporting and optimize ad performance based on behavioral data.

Data accessibility. Ensure secure, role-based access to analytics for stakeholders across your organization, enabling informed decision-making at every level.

Google Analytics is more than just a reporting tool — it’s a central hub for data-driven growth, helping you understand your audience, optimize journeys, and improve ROI across digital channels.

BigQuery integration. Export raw event-level data to BigQuery for advanced analysis, modeling, and integration with your existing data infrastructure.

Google Analytics equips marketing, product, and analytics teams with real-time insights and actionable data to measure performance and drive growth across all customer experiences.