Adobe Launch

Launch (or Adobe Experience Platform Launch) is a next-generation tag management system designed to unify data from multiple sources. It’s a rule-based TMS, which allows more control over each part of your tags. Launch also offers extensions, a great feature to help you extend the platform based on your needs.

Launch, a lightweight tag management system

Web performance is key. Your web pages must be lean and load fast.

The Launch tag container is 60% lighter than Adobe DTM and 40% lighter than Google Tag Manager’s.

The content of your container is minified, including your custom code. Everything is modular. If you don’t need an item, it’s not included in your container. The result is a fast and compact implementation.

Create robust rules with Rules Builder

Launch offers an excellent Rules Builder mechanism.

You can create rules that combine multiple events, sequenced in the way that you determine. Rules Builder uses an if/then logic with conditions and exceptions.

Here are some example of elements you can use to build a rule:

Events: a click, a mouseover, any custom event

Conditions: the trigger of your rule

Exceptions: cases your rule must not be executed

Actions: set variables, send requests, send conversion pixels, etc.

Rule Builder includes real-time error checking and syntax highlighting for custom code.

If you are a non-developer, this feature will save you time. It can check whether or not your tags or pixels will work and by that, prevent errors before publishing.

Data Elements

Data Elements are variables that collect, organise and deliver data across web-based marketing and advertising technology.