Adobe Journey Optimizer (AJO)

Engage every customer. Any moment. Any channel. Adobe Journey Optimizer lets you orchestrate and deliver personalized customer engagement across all channels — including email, web, app, mobile, and in-person — in the moments that matter to the customer.

Explore the features and capabilities of Adobe Journey Optimizer.

Consumers are inundated with marketing — a lot of which gets tuned out. Journey Optimizer lets you cut through the clutter with embedded AI, dynamic content capabilities, and end-to-end journey orchestration so you can anticipate and meet your customers’ needs.

• Unified profiles & audiences

• Journey orchestration

• Messages & content

• Intelligent optimization

Adobe Journey Optimizer natively supports your most important channels.

Boost marketing efficiency by designing unified, omnichannel experiences that trigger relevant communications for each customer based on their behaviors and interactions with your brand.

• Email: Create and send real-time one-to-one emails based on customer behaviors.

• In-app: Guide customers to new app features or offers with relevant in-app messages.

• Push notifications: Keep your customers in the loop with timely, rich media push notifications.

• SMS/MMS: Engage customers on the go with personalized SMS and MMS text messages.

• Web: Provide consistent web experiences with in-browser messaging and visual editing.

• Code-based experiences: Connect inbound customer experiences across apps, TVs, consoles, kiosks, and more.

• Content cards: Embed messages directly into your app or website content for non-intrusive communications.

• Direct mail : Author, test, and export direct mail files with personalized content and offers.

• Landing pages: Design landing pages for users to subscribe, opt in, or provide additional information.

Questions? We have answers.

• What is Adobe Journey Optimizer?

  Adobe Journey Optimizer is an agile, scalable application built on the Adobe Experience Platform for orchestrating and delivering personalized, connected customer journeys across any app, device, screen, or channel. It lets brands optimize and personalize experiences across the entire customer journey — whether it's a brand-initiated engagement like weekly promotional emails or personalized real-time interactions, such as providing customers with contextual information as they engage with products or services they've purchased from your business.

  Brands can use this single application to put consumers at the heart of the customer journey, whether orchestrating individual campaigns or intelligently managing the entire customer journey.

• Who is Adobe Journey Optimizer built for?

  Adobe Journey Optimizer provides a single application to boost collaboration across multiple marketing and customer engagement teams. From marketing operations to CX teams, channel specialists (e.g., email marketers, mobile and web developers), growth marketers, journey managers, integrated marketing, and campaign strategy. Many adjacent teams such as data analytics and data science teams also interact with Adobe Journey Optimizer, however, it is designed to be marketer friendly.

• What does Adobe Journey Optimizer do?

  Adobe Journey Optimizer allows you to create, manage, and deliver real-time customer engagement across any channel. To do so, the application provides a strong data foundation with unified profiles and audiences, message design and content capabilities, an omnichannel journey orchestration canvas, and intelligent optimization tools such as built-in decisioning and experimentation. Adobe Journey Optimizer is infused with AI from on-brand content and variant generation to message send time, experimentation, and product knowledge to make marketers more efficient in executing customer engagement strategies.

• What is customer journey orchestration?

  Customer journey orchestration is the process of coordinating omnichannel customer experiences in real-time to drive brand engagement. Orchestration engines can be used alongside data resources to identify the next actions a user is likely to take, map them out, and ensure all interactions are personalized appropriately.

• How do I implement Adobe Journey Optimizer?

  Shiftlytic offers consulting services to provide complete consultation, architecture, and implementation services, getting you up and running with valuable use cases quickly. Shiftlytic consulting services ensures you maximize the impact of your investment and helps to bring your customer and marketer experience visions to life.