Adobe Experience Platform (AEP)

AEP underpins some of the newest capabilities across Adobe products.

• A conversational AI Assistant natively connected to your data in Experience Platform to help you access insights and perform tasks faster. AI Assistant can also be used directly within Real-time CDP, Journey Optimizer, Journey Optimizer – B2B Edition, Customer Journey Analytics and Workfront.

• Save time with use-case playbooks, a library of actionable use cases, visualizations, and ready-to-go implementation assets within Experience platform and across Adobe Real-time CDP and Journey Optimizer

• A unified metric framework across Experience Platform, Real-time CDP, Journey Optimizer and Customer Journey Analytics lets you experiment with content and audiences at scale and measure outcomes consistently.

Delivering personalized experiences at scale requires a centralized and connected data foundation. Adobe Experience Platform is that foundation, and it’s powering the next generation of customer experiences.

Here’s how it works.

Adobe Experience Platform provides shared composable services for powering batch and real-time data workflows in multiple applications and channels, all so you can deliver experiences that matter to your customers. Here are key workflows supported by the Experience Platform.

• Data collection

• Data management

• Data unification

• Governance & privacy

• Insights & AI

• Extensibility

Expand the value of your existing tech with integrations.

Because Experience Platform normalizes data from both internal and external sources in real time, you can easily integrate your existing technology with Experience Cloud products to create the most comprehensive customer tech stack available.

Adobe Experience Platform provides shared composable services for powering batch and real-time data workflows in multiple applications and channels, all so you can deliver experiences that matter to your customers. Here are key workflows supported by the Experience Platform.

Questions? We have answers.

• What is Adobe Experience platform?

  Adobe Experience Platform is an industry-leading technology platform that weaves all your critical customer data together in real time — not just CRM or other first-party data — all of it, including behavioral, transactional, financial, operational, and third-party data. It brings in data, standardizes it, makes it "smarter," and acts on it across channels. It lets you understand what your customers want right now and build experiences to match.

• Is Adobe Experience Platform the same as Adobe Experience Cloud?

  Adobe Experience Platform is the first enterprise-level customer experience management solution. It is the data foundation for Adobe Experience Cloud, a suite of integrated online marketing tools offering personalization at scale, streamlined content creation, data insights, content management, and customer journey products.

• What's the difference between Adobe Experience Platform and Adobe Experience Manager?

  Adobe Experience Platform is the centralized and connected data foundation that powers customer experience management across Adobe Real-Time CDP, Adobe Customer Journey Analytics, and Adobe Journey Optimizer.

  Adobe Experience Manager is a modern cloud application for experience management that accelerates delivery of omnichannel personalized experiences throughout the customer journey. It's capabilities a include content management system (CMS), digital asset management (DAM), digital enrollment and forms, cloud services, a learning management system, and a component content management system (CCMS).

• What is a customer experience (CX) platform?

  A customer experience (CX) platform refers to the technology that manages the end-to-end customer experience across multiple channels and touchpoints. It provides regular updates, engagement messaging, and marketing campaigns specifically designed to secure long-term consumer interest. When combined with reliable, high-quality products and services, excellent customer support, and engaging marketing materials, CX platforms help businesses gauge their successes and spot issues before they arise, all while letting them deliver engaging touchpoints along the customer journey.

• What is personalization?

  Personalization, in business marketing terms, is tailoring your marketing and digital experiences to the individual needs of your customer. To do this, brands segment audiences and identify the highest-value customers. This is done by determining which customer segments are most likely to engage in a specific way or who are most positively affected when they see a specific version of your content. By personalizing your customer experience, you ensure you're interacting with your customers in a way they will notice, understand, and engage with.