Conversion API (CAPI)

Resilient tracking. Ensure consistent data flow despite browser restrictions, ad blockers, or network disruptions that affect client-side pixels.

Conversion API helps marketers retain visibility into performance while respecting user privacy, making it an essential solution in today’s evolving digital landscape.

Better attribution and optimization

Improve ad performance and campaign efficiency by sharing clean, complete conversion data with advertising platforms for accurate attribution and smart bidding.

Full-funnel event tracking. Share detailed conversion events across the entire customer journey — from product views to purchases — to fuel more optimized campaigns.

Data matching. Enhance signal quality by passing user information like email or phone number (hashed and secured), helping platforms match conversions to ad impressions more accurately.

Real-time insights. Deliver events with lower latency and higher reliability, enabling quicker feedback loops for campaign optimization.

Seamless integration

Use built-in integrations and tools to connect your web or app backend with ad platforms like Meta, Google, TikTok, and more — with minimal dev effort.

Partner platform support. Easily integrate with platforms like Shopify, WooCommerce, and Google Tag Manager Server-Side, or customize your setup with developer-friendly APIs.

Dual setup with pixels. Run CAPI alongside traditional browser pixels for redundancy and improved signal coverage, while gradually transitioning to a more privacy-centric model.

Event deduplication. Avoid double-counting by aligning server and client events using unique identifiers, ensuring your reporting stays clean and accurate.

The Conversion API future-proofs your marketing data strategy, bridging the gap between customer privacy and campaign performance. It's the modern solution for advertisers who want both compliance and results.

Reliable data collection beyond the browser

The Conversion API enables secure, server-to-server data sharing between your website and platforms like Meta (Facebook), ensuring more accurate measurement, even as browser-based tracking becomes limited by privacy changes.

Server-side data sharing. Send conversion events like purchases, leads, and sign-ups directly from your server to ad platforms — improving data accuracy and attribution.

Enhanced privacy compliance. Reduce reliance on third-party cookies and align with privacy regulations by shifting data collection to secure server-side methods.