Google Tag Manager (GTM)

Tag management and deployment

Manage all your website and app tags in one place — without touching code. Google Tag Manager (GTM) allows marketers, developers, and analysts to deploy, update, and control tags quickly, reducing dependency on development cycles.

Tag container. Implement a single container on your site or app and manage all tracking codes — including analytics, marketing, and third-party scripts — from an intuitive web interface.

Version control. Track changes, publish updates safely, and roll back when needed with built-in version history and workspace management.

Built-in tag templates. Deploy tags faster with a rich library of tag templates for Google and third-party tools, or customize your own with flexible tag creation.

Google Tag Manager empowers teams with the agility to implement tracking, improve accuracy, and accelerate testing — all without slowing down development.

Advanced data tracking

Unlock powerful event tracking and data collection without writing custom code for every interaction.

Event triggers. Set up triggers for scrolls, clicks, form submissions, video plays, and more — using built-in variables or custom rules to track exactly what matters.

Custom variables and data layers. Capture dynamic data from your site or app through data layers and pass it into tags for richer insights and better audience segmentation.

Cross-domain tracking. Ensure consistent session tracking across multiple domains, making user journey analysis seamless and accurate.

Integration and collaboration

Enable smooth integration with your analytics and marketing stack while fostering collaboration between teams.

Seamless integration. Connect with Google Analytics, Ads, Floodlight, and third-party platforms to streamline tag deployment and measurement.

User permissions. Assign granular access levels to team members — from viewers to publishers — and ensure governance across your tag implementation.

Debug and preview mode. Test tags before publishing using real-time preview tools and browser extensions that reduce errors and ensure reliable deployment.

Google Tag Manager is the foundation for efficient and scalable digital measurement. It simplifies tag operations, enhances flexibility, and accelerates your ability to respond to business needs in real time.