Adobe Experience Manager

Adobe Experience Manager products.

Content management system: Adobe Experience Manager Sites lets you create, manage, optimize, and deliver digital experiences across channels. And you can ensure that your content across web, mobile, and apps is built efficiently and delivered quickly.

Digital asset management: Adobe Experience Manager Assets is a DAM that gives you automation and tools to rapidly source, adapt, and deliver your assets across audiences and channels so you can spend less time searching for and adjusting content.

Digital enrollment and forms: Adobe Experience Manager Forms is an end-to-end digital document solution that makes it easy to create responsive forms that customers can easily complete and securely e-sign, making a seamless customer journey from acquisition through retention.

Learning manager: Engage customers, increase sales, train partners, and develop employee skills with Adobe Learning Manager, the learning management system (LMS) that integrates into your brands’ websites and apps.

Digital guides: Efficiently manage and scale documentation, support content creation, and publish faster with a cloud-native component content management system (CCMS).

Have questions? We have answers.

• What is content personalization?

  Content Personalization is a marketing strategy that uses data about consumers to individualize their experiences when they interact with your brand. It helps brand meet their customers' needs and drive engagement and sales.

• What does Adobe Experience Manager Content Services do?

  Adobe Experience Manager Content Services leverages traditional Experience Manager Pages to compose headless REST API endpoints and Experience Manager Components to define or reference the content to expose on these endpoints.

  Experience Manager Content Services allows the same content abstractions used for authoring web pages in AEM Sites to define the content and schemas of these HTTP APIs. The use of Experience Manager Pages and Experience Manager Components empowers marketers to quickly compose and update flexible JSON APIs to power any application.

• What is a headless CMS?

  A headless CMS is a content management system (CMS) that lets you take content from the CMS and deliver it to any front end using any framework of choice. It separates content from the presentation layer (the head), creating blocks of content that can be delivered in a channel-neutral format to power any channel or experience. This means you can create content once and reuse it everywhere.

• What does Adobe Experience Manager Sites Content as a Service include?

  Content as a Service lets you use any of content in Experience Manager and deliver it to any channel. You can set the content for delivery to different types of devices with just a few keystrokes. And your developers don’t need deep knowledge of the Experience Manager repository structure.

• What is a Customer Experience (CX)?

  Customer experience (CX) is the overall perception a customer has of their interactions with a company or brand across all touchpoints and channels — before, during, and after a purchase or engagement. A positive customer experience can lead to increased loyalty, repeat business, and positive word-of-mouth referrals or recommendations.

• What is a digital asset management platform (DAM)?

  A digital asset management platform (DAM) allows you to organize, discover, and activate all your digital content and streamline content operations and workflows.

• What is metadata and why is that important?

  Metadata is the detailed information about your assets—such as descriptions, keywords, campaigns, audience, and authorship. Metadata enables organization, retrieval, and the creation of relevant content.

• How can a DAM automate and activate content?

  DAMs automate and activate content by streamlining metadata capture, content tagging, workflow processes, and distribution. This ensures efficient organization, timely delivery, and personalized activation of assets, boosting overall content management and marketing effectiveness.

• What is digital rights management (DRM)?

  Digital rights management (DRM) refers to all the processes, policies, and technologies that organizations use to control how digital content creators use and share digital assets. DRM protects intellectual property according to relevant copyright laws to protect both content owners and corporations as they distribute and create content across the internet.

• What should I look for in a DAM?

  When looking for a digital asset management, you need an AI-powered platform that not only allows you to work with a single set of assets, but also delivers unlimited variations with ease. It should also serve rich media optimized for any screen dynamically. Scalability driven by machine learning and asset searchability should also be on your wish list.

Content management across any channel. From content and asset management to digital forms and guides to learning management systems, Adobe can help you deliver the right content to users when and where they need it.