Adobe Journey Optimizer (AJO) - Architect

Job Summary

We are seeking an experienced and visionary Adobe Journey Optimizer (AJO) Architect to lead the design, development, and implementation of complex, personalized customer journeys.

The AJO Architect will be responsible for defining the technical strategy, architecture, and best practices for leveraging Adobe Journey Optimizer in conjunction with the broader Adobe Experience Platform (AEP) ecosystem.

This role requires a deep understanding of customer experience design, data architecture, real-time personalization, and cross-channel marketing automation to drive business growth and deliver exceptional customer engagement.

Responsibilities

• Lead the architecture and design of Adobe Journey Optimizer solutions, ensuring alignment with overall marketing technology strategy.

• Design and implement complex, cross-channel customer journeys, incorporating email, push notifications, SMS, and other touchpoints.

• Define and manage data schemas (XDM), datasets, and identity namespaces within Adobe Experience Platform to support AJO use cases.

• Configure and optimize real-time customer profiles and segmentation strategies for personalized engagement.

• Develop and integrate custom actions and data sources using APIs to extend AJO capabilities.

• Implement offer decisioning logic and management to deliver the next best offer to customers.

• Oversee the configuration of channel surfaces, IP warming strategies, and deliverability best practices.

• Collaborate with data engineers, developers, and business stakeholders to ensure seamless data flow and integration across the ecosystem.

• Conduct code reviews, architectural assessments, and performance tuning for AJO implementations.

• Provide technical leadership and mentorship to AJO developers and junior team members.

• Troubleshoot complex issues related to journey execution, data ingestion, and API integrations.

• Stay updated with the latest AJO features and Adobe Experience Platform enhancements to drive innovation.

Qualifications

• Proven experience as a Solution Architect or Technical Lead in the Adobe Experience Cloud ecosystem.

• Deep expertise in Adobe Journey Optimizer (AJO) and Adobe Experience Platform (AEP).

• Strong understanding of real-time customer profile, segmentation service, and identity service within AEP.

• Proficiency in data modeling, particularly with XDM schemas.

• Hands-on experience with API integration (REST, SOAP) and server-side programming languages (e.g., JavaScript, Node.js, Python).

• Knowledge of email marketing standards, deliverability best practices, and mobile push notification services (APNS/FCM).

• Experience with Offer Decisioning and personalized content delivery.

• Familiarity with other Adobe solutions such as Adobe Analytics, Adobe Target, and Adobe Campaign is a plus.

• Strong analytical and problem-solving skills with the ability to translate business requirements into technical solutions.

• Excellent communication and stakeholder management skills.

• Adobe Journey Optimizer Architect certification is highly desirable.

✏️ Application Process

To keep it efficient:

• Add Pradeep Jaiswal on your LinkedIn network , If you’re not already connected with him.

• Follow the ShiftLytic company page https://www.linkedin.com/company/107498485

• Fill the application form by clicking 'Apply Now'

• This application form requires you to provide you details such as Name, experience, certification, resume etc.

• When match is found between open position and candidate skills, experience , availability and budget; they would be contacted by us.

Location: Remote (Worldwide)